How NOT to optimize your website

Today we will talk about an alleged "optimization technique" for positioning fairly common search engines, but that does not respect the webmaster quality guidelines of Google: the doorways or "doorway pages". This is a technique used by some webmasters to position itself in the top pages of search results (SERP) and redirect (either directly or in a more indirect way) to users to a site or page in particular, with content that does not add any value to users. The doorways or doorway pages can be in many ways, but some of the features that we often see are:


 



Low quality content (such as pages with many keywords).
 Links, whether internal or external, pointing to the site or home page (sometimes even anchor text contains keywords).
 Duplicate content (same content repeated on every page or the same content with just a few words changed).
 Pages geared solely to the search engines, rather than users.
 Many automatically redirect to the page or the main site.
 Highly optimized and automatically created pages for search engines.


The sole purpose of these pages is to first position in SERP for many combinations of keywords. These pages can be created as pages within the same domain or as small sites. In summary, the users are showing low quality pages oriented search engines only. Since we are very difficult to give actual examples without specifying a particular site, we will see some fictional examples. The following illustration depicts a group of websites, their relationship between them and the type of technique used:

And if for example we look at the pages of sitiowebdepintoresenmurcia.es using the site: operator (ie, we Google [site: sitiowebdepintoresenmurcia.es]), we find something similar to technique may seem a very tempting idea because they are relatively easy to create, automatically, but you do not want a website that is not useful to your users or who do not provide them with a good user experience, containing poor quality or automatically generated pages, as it could be this:

And because this technique does not respect our guidelines, Google can act against sites that use this technique. So if you suspect that your website has something, you're always in time to solve any problems that you think might have. If you think your website has been affected by the use of this technique, we suggest that you review the Guidelines Webmaster and once you've solved the situation, you send a request for full details. Besides, you know you can also see the latest Google Webmaster or leave a comment in this post. And lastly, if during your searches find yourself somewhere that uses this technique, do not hesitate to use our form to report spam if you want . let us get Source: google.es